Tread Tabata—HIIT Fitness Studios

In the spring of 2018, Tread Tabata was working to launch their 2nd fitness studio, prepping for a grand opening in a brand new neighborhood far from their flagship site. It was brave. It was nerve-racking. It was exciting. Kathy, a fitness expert & one of Shape Magazine’s hottest trainers, hired me to discover and target a new, local market that would convert to memberships and a robust fitness community.

Instagram Rebrand & Marketing

AFTER rebranding/targeted marketing

AFTER

BEFORE rebranding/targeted marketing

BEFORE

“Jenna helped me with the launch of my second location. We worked together in the months leading up to the opening to attract new customers to my new location. She took & chose pictures & videos & created posts that reached that traffic that engages & reengages! It was super creative & people included a high percentage who became my followers, subscribers & customers! ”

— Kathy Glabicky, Tread Tabata

3 month digital strategy:

The method: Overhaul and rebrand Instagram feed (content creation & curation), increase online engagement (digital strategy), update website, create & execute Facebook & Instagram ads (see below!), email campaigns and tons of content creation to fill mid-summer classes & kick start membership. GOAL: ACCOMPLISHED!