Tread Tabata—HIIT Fitness Studios
In the spring of 2018, Tread Tabata was working to launch their 2nd fitness studio, prepping for a grand opening in a brand new neighborhood far from their flagship site. It was brave. It was nerve-racking. It was exciting. Kathy, a fitness expert & one of Shape Magazine’s hottest trainers, hired me to discover and target a new, local market that would convert to memberships and a robust fitness community.
Instagram Rebrand & Marketing
3 month digital strategy:
The method: Overhaul and rebrand Instagram feed (content creation & curation), increase online engagement (digital strategy), update website, create & execute Facebook & Instagram ads (see below!), email campaigns and tons of content creation to fill mid-summer classes & kick start membership. GOAL: ACCOMPLISHED!